So now we know, there are mountains of clothes being dumped in landfills, globally 4 billion pounds of textile waste ends up in landfills, 225,000 tonnes of clothing are dumped by people living in our own country. Now we know that the Fashion industry is the second greatest polluter in the world (behind the oil industry) Now we realise the time has come to do something, to make a change to show we care about our planet.
Most of the time we do not think too deeply about the environmental or social cost of fashion shopping. Sometimes many of us are very grateful for the low priced, trendy clothes available in fast fashion stores. Then there are occasions when we pay more for very high-quality clothing. I’m all in favour of choice and I’m all for shopping too.
But we do need to rethink the way we shop, of course we will always want to buy new clothes but how about considering buying second hand now and again, or recycling and reusing our garments. Extending the life cycle of every item of clothing is possible if we make little changes. We could become smarter consumers, we could take good care of our clothes and sell them on when we wish to, we could use a needle and thread and mend. Could prolonging the life cycle of clothes help to avoid some of those mountains of textile waste? It may not be the full solution, but perhaps it is one small step in the right direction. Martin Luther King Jr. believed in the power of the small step, “If I cannot do great things, I can do small things in a great way?”
This is what Again with love is all about. Take one small step with us and some good could come from it. We want you to engage with your wardrobe in a positive and environmentally friendly manner. Grab the opportunity to clear out your wardrobe, send your loved items to us, and we will set about finding someone else to love them. Our pop-up shops will give the chance to shoppers to buy your good quality clothes and enjoy them. Every sale extends the life cycle of the garment. It’s a small thumbs up to sustainable fashion but a significant one all the same. “The time is always right to do what is right”, Martin Luther King Jr. declared, though in 1960’s America he was not focusing on environmental issues, but he was calling for a change in attitude and behaviour. Our time is now. It’s time to change.