Privacy Policy
Last updated: June 21, 2026
This Privacy Policy explains how Again, With Love, LLC ("Again, With Love," "we," "us") collects, uses, and protects information when you use the Again, With Love app and this website. We've tried to write it in plain language. Again, With Love is built for caregivers, and privacy is part of its design: we don't show ads, we don't use third-party trackers, and we don't sell your information.
A note on where the app is today
The Again, With Love app is in active development and testing and is not yet generally available to download. This policy describes how the app and site handle information today; we'll update it as the product grows.
Information we collect
We collect only what the app needs to do its job:
- Account information. When you create a caregiver account, we collect your email address and password, and an optional display name. Passwords are handled by our authentication provider and are not stored by us in readable form.
- Profiles you create. You can add a profile for the person in your care — typically just a first name — and labels for the reassurance buttons you set up.
- Content you record. The short video and audio messages, and any images, that you record or choose for your reassurance buttons.
- Usage within the app. Basic records of which reassurance buttons are played and when, so you can see what's being used. This stays in your account — it is not sent to any advertising or analytics company.
- Device permissions. With your permission, the app uses the camera, microphone, and photo/file access only to record or select the content you choose. It doesn't use them for anything else.
- On-device data. To work offline and stay locked in the simple patient screen, the app stores a security PIN and offline copies of your content securely on the device. This data stays on the device and is removed when you uninstall the app.
What we don't collect. We do not collect your precise location or contacts, and the app contains no third-party analytics, no advertising identifiers, no advertising SDKs, and no cross-app or cross-site tracking.
How we use information
We use the information above to:
- Create and secure your account and sign you in.
- Store your reassurance content and play it back for the person in your care, including offline.
- Keep your content in sync across your own devices.
- Provide support and respond to your requests.
- Keep the app working, safe, and reliable.
We do not use your content or information to advertise to you, and we do not sell or rent personal information.
Consent and the person in your care
Again, With Love is used by a caregiver. A person living with dementia may not be able to give informed consent for the collection and use of their information. By adding someone to the app and recording content for their care, you confirm that you are their caregiver, family member, or legal representative and that you have the authority to do so on their behalf.
We treat the name and usage information connected to the person in your care as sensitive, and we ask you to record and use content respectfully and only for their care and comfort.
How information is stored and shared
We use Google's Firebase platform to run the app — specifically Firebase Authentication, Cloud Firestore, and Cloud Storage. Your account information, profiles, button labels, recordings, and usage records are stored on Google's servers and processed by Google as our service provider under their security and privacy commitments. You can read more in Google's Privacy Policy and Firebase's privacy information.
We do not sell or rent your personal information, and we do not share it with advertisers. We may disclose information if required by law, to protect someone's safety, or as part of a future business transfer — in which case we'll require the recipient to honor this policy.
Children's privacy
Again, With Love is intended for adult caregivers and is not directed to children. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us and we'll remove it.
How long we keep information
We keep your information for as long as your account is active or as needed to provide the app. When you ask us to delete your account, we delete your data as described in Delete your account & data. Routine encrypted backups are purged on a rolling schedule.
Your choices and rights
You can access, correct, or delete your information at any time. To delete your account and all associated data, follow the steps on our account-deletion page, or email us. Depending on where you live, you may have additional rights under laws such as the GDPR or U.S. state privacy laws, including the right to access or delete your information and to be free from discrimination for exercising these rights. We honor these requests; just contact us at hello@againwithlove.com.
How we protect information
Information is encrypted in transit and at rest on Google's infrastructure, and sensitive data on the device (such as your PIN) is stored using the device's secure storage. No method of storage or transmission is completely secure, but we work to protect your information and limit access to it.
Where information is processed
We are based in the United States, and information is stored and processed on Google's servers, which may be located in the United States and other countries. By using the app, you understand your information may be processed in the United States.
Again, With Love is a caregiving aid
Again, With Love is a tool to help caregivers offer comfort and reassurance. It is not a medical device or service and does not provide medical advice, diagnosis, or treatment.
Changes to this policy
We may update this Privacy Policy as the app evolves. When we make meaningful changes, we'll update the date above and, where appropriate, let you know in the app or by email.
Contact us
Questions about your privacy? Email hello@againwithlove.com. Again, With Love is operated by Again, With Love, LLC.